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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 1, Issue 3, Part C (2015)

An empirical study of impact of social media on consumer purchase behavior for electronic goods

An empirical study of impact of social media on consumer purchase behavior for electronic goods

Author(s)
Madhu Khanna
Abstract
Platforms for social media marketing include Facebook, Twitter, YouTube, LinkedIn, Snapchat, Pinterest, Quora, and Instagram, among others. They provide marketers several possibilities for marketing their goods, including as company profile sites, various groups, messengers, and advertising in various forms. Social media marketing is expanding at a fast pace. Social media marketing is used by billions of individuals. In the instance of electronic goods customer behaviour, marketers are now posting their items on social media and then attempting to boost the positive remarks. The current research is empirical in nature, using a mean and a one-sample test to compare the mean to the standard value. The customers were chosen from the Delhi-NCR area. A questionnaire was used to obtain the information. It was shown that social media had a favourable influence on customer purchasing decisions for electronic items.
Pages: 169-173  |  433 Views  97 Downloads


International Journal of Applied Research
How to cite this article:
Madhu Khanna. An empirical study of impact of social media on consumer purchase behavior for electronic goods. Int J Appl Res 2015;1(3):169-173.
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