Contact: +91-9711224068
International Journal of Applied Research
  • Multidisciplinary Journal
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 1, Issue 3, Part C (2015)

Positioning and Promotional Strategies of Pharmaceuticals in India

Positioning and Promotional Strategies of Pharmaceuticals in India

Author(s)
Saurabh Mishra
Abstract
Pharmaceutical industry is one of leading and fast growing industry in India having various brands as over the counter (OTC) and prescription products. It is a closely government regulated sector so the product promotion is having legal boundaries. Every organisation designs different strategies for the achieving maximum market share. The positioning is buzz word in today’s scenario, which creates a perception of product among customer and sales promotion is an attractive way for market middle man and target groups for completing the sales. So in competitive environment the focus on positioning and promotional strategies is become more important component of marketing mix. This article talks about the market environment for pharmaceutical product and different positioning and promotional strategies use by pharmaceutical organisations to build the brand value.
Pages: 178-179  |  354 Views  65 Downloads


International Journal of Applied Research
How to cite this article:
Saurabh Mishra. Positioning and Promotional Strategies of Pharmaceuticals in India. Int J Appl Res 2015;1(3):178-179.
Call for book chapter
International Journal of Applied Research
Journals List Click Here Research Journals Research Journals