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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 1, Issue 3, Part C (2015)

Identifying the personality types of women shoppers and their influence on retail store in Puducherry supermarkets

Identifying the personality types of women shoppers and their influence on retail store in Puducherry supermarkets

Author(s)
Dr. Vijay Prakash Srivastava
Abstract
Personality is often a good predictor of one’s consumer behaviour. A personality is the computation of an individual’s traits, which on the other hand make him unique. This also includes a person’s level of confidence, innovativeness, self-sufficiency, friendliness, emotional intelligence, and assertiveness. Early attempts at understanding consumer behaviour relied mainly on psychoanalytic theory, which stated that the human personality system consists of the id, ego and superego. This research paper focusses on different personalities of women shoppers and further their influence towards supermarkets. This paper focusses on primary data.
Pages: 191-193  |  328 Views  58 Downloads


International Journal of Applied Research
How to cite this article:
Dr. Vijay Prakash Srivastava. Identifying the personality types of women shoppers and their influence on retail store in Puducherry supermarkets. Int J Appl Res 2015;1(3):191-193.
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