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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 1, Issue 4, Part F (2015)

Consumer purchase behaviour towards Mobile phones

Consumer purchase behaviour towards Mobile phones

Author(s)
Harwinder Kaur
Abstract
The craze for mobile services in India is increasing substantially. Information technology has brought tremendous change in day-to-day activities of common man to entrepreneurs. Mobile as a medium is growing fast with its easy accessibility and reach. It is not just telecom centric. From a communication tool, it has emerged as a device for all purposes. With most adults and many children now owning mobile phones.
Pages: 335-338  |  1443 Views  91 Downloads


International Journal of Applied Research
How to cite this article:
Harwinder Kaur. Consumer purchase behaviour towards Mobile phones. Int J Appl Res 2015;1(4):335-338.
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