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International Journal of Applied Research
  • Multidisciplinary Journal
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF


Vol. 1, Issue 5, Part D (2015)

Social media a tool for economic empowerment of women

Social media a tool for economic empowerment of women

Shanmuga Priya S, Dr. Sakthi
Hands that rock the cradle rule the world is a proverb which expresses the calibre and the multitask activities that our womenfolk are capable of undertaking. Social Media has become the way of communication more over to exaggerate the way of survival. It provides powerful new ways to create and navigate social environments. More so ever, it is a miracle wonderful tool for women to source information and cross geographical boundaries with the click of a button. Becoming a part of everyday life Social Media has also evolved with technological solutions for entrepreneurial ventures for women.rnSince the presence of Social Media is here to stay and transform the way business are carried out in more than one manner, this study aims to identify the role played by Social Media as a tool of bringing in economic empowerment for women. rnThe study is descriptive with women entrepreneurs within Chennai city as the sample (n=50). The tool of data collection is through an online questionnaire. The usage pattern and the outcomes in aspects of promoting their venture and the other related support systems and requirement of updating have been understood as a result of conducting the study.rnEducate a women and an entire society transforms. This study would provide a new direction for enabling to provide the necessary technological education that this information era requires.
Pages: 157-160  |  1430 Views  140 Downloads

International Journal of Applied Research
How to cite this article:
Shanmuga Priya S, Dr. Sakthi. Social media a tool for economic empowerment of women. Int J Appl Res 2015;1(5):157-160.
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