International Journal of Applied Research
Vol. 1, Issue 5, Part D (2015)
An analytical study of online advertising and its co-relationship with green marketing for facilitating sustainable marketing effectiveness
Ekta Rastogi, M. S Khan
Today the impact of the green marketing is highly in lime light and people are so much aware to use the products which are healthy and harmless for them whether they are purchasing it from the shops or by the online medium. The stimulus to carry out this research is the impact of online advertising to facilitate the effectiveness of the green marketing. The purpose of my research is to find out that search advertisement has strong positive relationship and it generates positive influence for the E- commerce sales as compared to the classified advertisement and display advertisement. Firms and marketers which are investing in online advertising and promoting the safe environment, will find these results useful as they can get better sales and can these features of online advertisement in order to maximize the sales of their products and services. As far as it’s not a simple task to grow and sustain customers, and it’s even harder to have customers that stay highly engaged with your product or service. There are several pieces that really help solve this puzzle, and one of them is online advertising. Online advertising can be incredibly impactful in helping new startups and businesses that have been around for years. The results show that environmental advertisement had the most significant effect on consumer behavior and eco- brand had the least effect.
How to cite this article:
Ekta Rastogi, M. S Khan. An analytical study of online advertising and its co-relationship with green marketing for facilitating sustainable marketing effectiveness. Int J Appl Res 2015;1(5):182-184.