Vol. 1, Issue 8, Part L (2015)

Abstract
Evaluating brand performance in global markets has been turned into a complicated subject: However, successful strategies are needed to create strong global brands, understand brand performance in different markets. Present study tries to analyze the brand performance on customer based brand equity in television market. Research method is descriptive type in contents. Research sample is television branded customers in cuddalore district, Tamilnadu. In present study the structured questionnaire was designed and distributed in 550. 5017 inquiries were collected and considered using SPSS software. Research results showed that brand performance has the positive value in customer based brand equity. The customers are given importance to the designing aspects of television brand and they like superior sound system from the television branded it is suggested that the brand manager should concentrate on product features to build customer based brand equity through brand performance.