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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 8.4

International Journal of Applied Research

Vol. 1, Issue 9, Part C (2015)

Dove vs Lux: A strong corporate brand or a strong product brand

Author(s)
Jehangir Bharucha
Abstract
The paper analyses the soap industry in the FMCG sector in Mumbai with a special emphasis on two brands Dove and Lux. The brands chosen for the purpose of this study are similar yet so different. For this primary data a survey was taken of around 50 respondents mainly between the age group of 18-30 years of age group.
Pages: 166-169  |  1288 Views  14 Downloads
How to cite this article:
Jehangir Bharucha. Dove vs Lux: A strong corporate brand or a strong product brand. Int J Appl Res 2015;1(9):166-169.
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International Journal of Applied Research