International Journal of Applied Research
Vol. 1, Issue 9, Part L (2015)
An analysis on factors affecting buying behaviour towards financial instruments with special reference to Trichy district
K Vidyakala, SAS Nakhala Devi, G Iswarya Rani
Buying behaviour can be broadly classified as the decisions and actions that influence the purchase behaviour of a consumer. Buying behaviour is the process by which buyer tends to satisfy his/her needs by selecting their choices. Deregulation and the emergence of new forms of technology have created highly competitive market conditions which has a critical impact upon buyer behaviour. The paper presents the factors affecting the buying behaviour towards financial instruments. The study was conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.
How to cite this article:
K Vidyakala, SAS Nakhala Devi, G Iswarya Rani. An analysis on factors affecting buying behaviour towards financial instruments with special reference to Trichy district. Int J Appl Res 2015;1(9):754-757.