International Broadcasting, one of the main arms of Mass Communication, has come with its unique goals and features. Among these are, to enhance national or organizational prestige, promote national interests, for ideological purpose, political indoctrination or propagation of religious beliefs, to foster cultural ties and for public diplomacy. To achieve these objectives, international broadcasts are transmitted through shortwave, relay on FM and lately satellite and internet facilities.
Despite these efforts, this paper recommended As a concept, it draws its support from multidisciplinary theories covering political science, international relations and media studies. For this paper, two theories, free flow of information and hegemony theories are used to propel this discourse. Voice of Nigeria, VON, was chosen as one the international broadcasting stations that has promoted indigenous cultural values through its news and programmes broadcast using Hausa, Igbo Yoruba and Fulfulde languages.
Despite these efforts, this paper recommended that funding, capacity building, cooperation and establishment of bureau in major African and strategic centers across the world will enable Voice of Nigeria, to effectively propagate indigenous cultural values of Nigeria and Africans in its broadcast.