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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF


Vol. 2, Issue 12, Part K (2016)

The Indian Corporate Experience of Digitalisation

The Indian Corporate Experience of Digitalisation

Mukesh Kumar Jain and Swati Aggarwal
India is quickly transforming into a digital country. The proof of this dramatic transition is remarkable. For example, the number of smartphones delivered in India is projected to increase by 82 percent from under 28 million in 2013 to more than 155 million in 2017. During the same time frame, the quantum of physical products bought online would increase by 77.5 percent, from US$2 billion to US$8.5 billion. To do this, businesses must build a comprehensive digital plan and reinvent their market and operating models. A systematic approach to measuring the digital maturity based on a deep knowledge of not just the technologies and experience is the starting point. It is important to understand that it is the legacy belief of a stable and predictable business environment that needs to change, and with that the very assumptions and foundations forming IT strategies. In this paper primary data has been gathered through questionnaire. It is observed that often digital integration is taken as SMAC only. Further, efficient IT system is doing well for them to leverage digitalisation and e-commerce is playing a vital role in achieving the target. Due to the existence of traditional system, the corporates are constantly unable to attract required skilled labour or employees for the successful implementation of digitalisation. It is concluded that digitalisation may results in huge revenues and overall growth of the country, if implemented in full essence. Still, it is a topic much discussed, and partially implemented by the Indian corporates.
Pages: 748-752  |  417 Views  54 Downloads
How to cite this article:
Mukesh Kumar Jain, Swati Aggarwal. The Indian Corporate Experience of Digitalisation. Int J Appl Res 2016;2(12):748-752.
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