Vol. 2, Issue 2, Part C (2016)

Abstract
Developed and sustainable financial market is pre-requisite base for an economy approaching towards milestone of 100% development. Indian economy is emerging as a developed economy in coming years. For 100% economic development, 100% involvement of all sources is required. Banking and insurance are two main financial activities of financial market. These are to be all-pervasive activities. If there is any integration possible of these two activities, it could be a blessing. Bancassurance is that integration. Bancassurance is the relationship between a bank and an insurance company, whereby the insurance company uses the bank sales channel in order to sell insurance products. India has a diverse banking system with wide reach and credibility but insurance market is not that developed. So bancassurance is going to be a base for the all-round development.