Vol. 2, Issue 2, Part F (2016)

Abstract
In recent years, there has been an increase in the prominence of B2C e-commerce, which has been fueled by frantic e-retailing activity. Since e-Commerce has become a vital element of Indian urban life, the research aims to give a picture of e-retailing activities. Similarly, 10 popular items from a list of 94 e-retailing items indicate the product profile's appropriateness for an e-retailing approach. Furthermore, the data demonstrate a substantial degree of correlation between consumer income levels and the Intensity to purchase products/services from online retail sites. The research, however, was unable to show a significant degree of correlation between consumer intensity of Internet use and intensity of purchase of products/services from e-retail stores. The work discusses the relevant consequences and constraints.