International Journal of Applied Research
Vol. 2, Issue 2, Part K (2016)
A study on consumer behaviour towards retail petrol outlet services in Coimbatore city
R Krishna Kumari, Dr. N Yesodha Devi
The development of convenience store in Petrol Station has seen a dramatic change where all players have now moved towards a standardized image to reflect their seriousness in expanding their retails business apart from distribution of petroleum products. Various services ranging from food store to medicine store, ATM to portal counters are provided to the customers to improve customer experience, customer loyalty and customer satisfaction. The present study is undertaken to identify the consuming behaviour of the consumers in petrol retail outlets, to identify the level of importance given by the consumers to various services in petrol retail outlets, to analyze the services used by the consumers in petrol retail outlets. Convenience sampling method was used to select the sample size of 200 in Coimbatore city. The results show that most of the respondents are using two wheeler, most of the respondents are filling petrol in their vehicles, frequency of filling fuel is once in a week for less than Rs.1,000. The respondents give importance for air pressure checking and are using this service regularly in petrol outlets.
How to cite this article:
R Krishna Kumari, Dr. N Yesodha Devi. A study on consumer behaviour towards retail petrol outlet services in Coimbatore city. Int J Appl Res 2016;2(2):670-673.