Vol. 2, Issue 4, Part A (2016)

Abstract
The main objective of this study is to examine the perception of employees towards environmental corporate social responsibility initiatives of Brewery firms in Ethiopia. For the study purpose, a cross-sectional research design was employed, sought to gather data only at the time of the survey. Convenience sampling technique was used to select participants and collected primary data from a total of 429 employees of major five brewery firms (BGI Ethiopia, Meta Abo, Bedele, Harar and Dashen). A closed-ended self-administered survey questionnaire was used to collect data from respondents. Data that has been collected was analyzed using standard deviation, mean, and percentage for descriptive statistics, for inferential statistics, T- test and ANOVA was performed. The finding of this study revealed that employees hold positive perception of Environmental CSR initiatives of brewery firms however, firms accorded a limited attention to provide regular voluntary information about environmental management to the external stakeholders. This study contributes to previous research on the practical aspects of CSR by highlighting the influence of demographic factors on perceptions of employees, including gender, year of experience, and employees’ position. Thus, this study concluded that gender and position do not influence the perception of employees toward the ECSR initiatives of brewery firms but employees’ year of experience influence their perception on ECSR of firms.