Vol. 2, Issue 7, Part H (2016)

First of all, this study focuses on the basic composition of online retailing and the different online retailing models. The centre theme of the article is the value proposition offered by the online retailing. The value proposition provided is also the factors which are attracting the customers to the virtual world of browsing and buying online. Along with the technology – these factors are convenience of shopping from anywhere-anytime along with course dozens of retailers to choose from and plethora of choices available in each category with the facility of comparison of products, low prices and discounts, different payment options with cash on delivery options. The next issue discussed is the trends in the online retailing in India which is moving from consumer durables and apparels to groceries and e-retailing to m-retailing. The methodology followed is the qualitative analysis of the secondary data and literature available through different research articles, reports and documents. Different researches have been collected and content analysis is done to bring about the findings and drawing conclusions.