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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 8.4

International Journal of Applied Research

Vol. 2, Issue 9, Part A (2016)

A study on customer satisfaction towards packaged drinking water

Author(s)
Dr. S Shalini and R Lavanya
Abstract
Water is the most important necessity for life. Traditionally, pipe water distributed by the municipalities has been the trusted water supply for drinking purpose. In the earlier days, bottled water business just like other consumer items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of tourism crop etc., has also added to the growth and different types of bottles are available to filling the water.
Packaged drinking water is easy to handling and customer buy the water bottles before they think many about quality, price, comfortable etc., Since, water has the ability to reach the customer’s home. For the present study, the data was collected with the help of a structured questionnaire from 120 respondents.
The study brought to the fore that customers are un educated, students and business people, customers prefer various brands of packaged drinking water that the brands are bisleri, Aquafina, kingfisher and customer prefer to buy 1 liter, or 2 liter to 3 liters, or above 3 liters it depending on income. Some of the customer buy occasionally like at the time of function, meeting and at the time of travelling. Purchase pattern of packaged drinking water is vary from customer like once in a week, once in a 15 days once in a month. Generally customers spend very low amount to purchase of packaged drinking water. The detailed findings and implications are discussed in the paper.
Pages: 18-22  |  3266 Views  491 Downloads
How to cite this article:
Dr. S Shalini, R Lavanya. A study on customer satisfaction towards packaged drinking water. Int J Appl Res 2016;2(9):18-22.
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