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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 8.4

International Journal of Applied Research

Vol. 2, Issue 9, Part B (2016)

A study on customer satisfaction towards Nokia mobile phone in Salem city

Author(s)
Dr. R Eswaran and M Senthil
Abstract
This study on the customer satisfaction towards Nokia mobile phone in Salem City is done keeping in mind the Nokia market trends in the City and also what drives the customer to buy Nokia product. The main objectives of the study are to understand the demographic profile of the sample respondents in Salem City and to evaluate the customer general buying behaviour of NOKIA mobile phones. The analysis has come out with major findings in all aspects of the brand like buying behaviour with respect to Gender, Educational Qualification and Customer Satisfaction Level of the respondents. The analysis has also created a link between the various factors like cost, location, and comparison of Nokia with other company brands available in the market. With respect to the customer perception it has been found out that customers have a positive feedback towards the brand and hence there is ample scope for the sustainability of an exclusive shop in the Salem City.
Pages: 100-102  |  1288 Views  81 Downloads
How to cite this article:
Dr. R Eswaran, M Senthil. A study on customer satisfaction towards Nokia mobile phone in Salem city. Int J Appl Res 2016;2(9):100-102.
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International Journal of Applied Research