Vol. 2, Issue 9, Part C (2016)

Abstract
Telecommunication services in India have witnessed tremendous changes over the last few years. The craze for mobile services in India is increasing substantially. Keeping the high consumers demand into consideration, many big players like Reliance, Airtel, Aircel, Vodafone, BSNL etc., has launched their services in the market. Information technology has brought tremendous change in day-to-day activities of common man to entrepreneurs. Number of mobile subscribers went up from 621million in the financial year 2010 and to 1048 million in the financial year 2013. In this ever increasing use of mobile telephony in India with its attendant heavy mobile penetration rate over the recent past continues to transform the mobile telecommunications industry in different but meaningful ways. Mobile as a medium is growing fast with its easy accessibility and reach. This article discusses about the key service parameters influencing customer loyalty towards mobile service providers of Indian Telecom Industry.