International Journal of Applied Research
Vol. 3, Issue 1, Part B (2017)
Understanding the advertising to youth market in influencing the buying of electronic gadgets – A study in Bangalore
According to the census of 2011 of adolescents and youth in India, the population of adolescents and youth is 253.2 million and 231.9 million respectively. The report titled 'The power of 1.8 billion', said 28 per cent of India's population is 10 to 24 year-olds, adding that the youth population is growing fastest in the poorest nations. Global number of youths is highest ever. This is by large a very lucrative segment for the marketers, as they have wider choice in advertising and also the demographic profiling available.
This segment exhibits informed and rational decision making in buying the products. The marketers can break the barriers in the traditional advertising methods which are very much inherent in the advertising modes. The youth, are more tech savvy and or very much aware of the various social networking sites and tend to socialize more using those platforms in collecting reviews, opinions and the like. Looking at the scope for the marketers in exploring this huge market, and the youth which is more accepting the new trends and fashion, in electronic gadgets, the present study explores the reach and magnitude of electronic gadgets with regard to youth market.
How to cite this article:
Ambujakshi. Understanding the advertising to youth market in influencing the buying of electronic gadgets – A study in Bangalore. Int J Appl Res 2017;3(1):75-81.