International Journal of Applied Research
Vol. 3, Issue 1, Part G (2017)
Thrust on viewer’s behavior & level of enthusiasm towards small screen commercials
Dr. B Thulasi Priya and Maheshwari M
Advertising or commercials is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. Commercial advertisers often seek to generate increased consumption of their products or services through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. This study deals with the revolution for analyzing the viewer’s behavior such as their level of enthusiasm towards watching television commercials.
How to cite this article:
Dr. B Thulasi Priya, Maheshwari M. Thrust on viewer’s behavior & level of enthusiasm towards small screen commercials. Int J Appl Res 2017;3(1):523-525.