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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

International Journal of Applied Research

Vol. 3, Issue 1, Part G (2017)

Thrust on viewer’s behavior & level of enthusiasm towards small screen commercials

Author(s)
Dr. B Thulasi Priya and Maheshwari M
Abstract
Advertising or commercials is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. Commercial advertisers often seek to generate increased consumption of their products or services through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. This study deals with the revolution for analyzing the viewer’s behavior such as their level of enthusiasm towards watching television commercials.
Pages: 523-525  |  632 Views  11 Downloads
How to cite this article:
Dr. B Thulasi Priya, Maheshwari M. Thrust on viewer’s behavior & level of enthusiasm towards small screen commercials. Int J Appl Res 2017;3(1):523-525.
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International Journal of Applied Research