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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

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International Journal of Applied Research

Vol. 3, Issue 1, Part L (2017)

Global marketing strategies of Mcdonald’s Corporation (with Reference to India and Russia)

Author(s)
Devanshi Dixit
Abstract
McDonald's is the world's largest chain of hamburger fast food restaurants. It serves in more than 100 countries. With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility. The McDonald's Corporation's business model is slightly different from that of most other fast-food chains. This characterstics gave me a scope to study on Mcdonlads concerning 2 countries that is India and Russia where all the taste & preferences are different. This Research paper include the global operation, marketing strategies with product, pricing, promotion, menu food variation in both the countries and further future plans that company have in both the countries. The Technique is used that is SWOT analysis with field survey. Conclusions and suggestion are drawn from the analysis
Pages: 870-875  |  1073 Views  28 Downloads
How to cite this article:
Devanshi Dixit. Global marketing strategies of Mcdonald’s Corporation (with Reference to India and Russia). Int J Appl Res 2017;3(1):870-875.
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