Vol. 3, Issue 1, Part L (2017)

Abstract
E-commerce emergence has opened floodgates of opportunities to the marketing of goods and services. The marketers have tapped the demand through mass application means. The upsurge of internet has provided for the value creation for business. The cost, time and convenience to both the marketers and the customers has redefined the relationships in business the present study theoretically studies the e-commerce in the Indian context.