Vol. 3, Issue 10, Part E (2017)

After having studied the definition by World organization and conducted local and regional study. The researcher collected secondary as well as primary data on the ‘Sign or symbolic presentation of GI on product. It has been found that there is no such standard sign or symbolic presentation. Different sellers using different sign or symbolic presentation for GI products. Ratehr many sellers as well as farmers are unaware about the GI element. At National level the authority needs to communicate promote about GI registry as well as its symbolic presentation on products This will keep a check and control the unauthorized sellers of regional specialty at high cost. This will lead to transparency, credibility and reliability of both seller as well as buyers for the regioanl speciality. The information about the formal GI registration and awareness should be created and communicated. Therefore, it is necessary to use aggressive promotions.