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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

International Journal of Applied Research

Vol. 3, Issue 12, Part A (2017)

Impact of marketing management for product planning and segmentations

Author(s)
Deboshree Chatterjee
Abstract
The researcher elaborate the marketing management facilitates the activities and functions which are involved in the distribution of goods and services. To make up successful to product planning and segmentation in marketing management some core points should be followed by organization likes marketing strategy, qualitative marketing, quantative marketing, experimental techniques, international marketing management, and advertisement. In other phase of research study the researcher found Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. Therefore companies may usually adopt a strategy that is known as target marketing. This strategy involves dividing the market into segments and developing products or services to these segments. A target marketing strategy is focused on the customers’ needs and wants.
Pages: 07-09  |  426 Views  9 Downloads
How to cite this article:
Deboshree Chatterjee. Impact of marketing management for product planning and segmentations. Int J Appl Res 2017;3(12):07-09.
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International Journal of Applied Research