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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

International Journal of Applied Research

Vol. 3, Issue 2, Part D (2017)

Brand positioning and customer perception towards apparels – A study in Bangalore

Author(s)
Dr. Shivashankar SC and Uma TG
Abstract
The brand building is done over a period of time by the companies. The exercise of brand building involves an enormous amount of time and effort on the part of the companies. Brand acceptance by the consumers involves the acceptance of the quality, aesthetic value, perceived value and also uniqueness, social value, utility value, uniqueness with the brand, gets an acceptance. Brand sells the products and generates revenue for the organisations.
Brand building requires the organization to work out the market segmentation. This would help the organization to focus on the positioning of the brand with the products in the market. The segmentation can be based on age, demography, income levels, orientation like Desi or Videsi etc. Over a period of time the brand gets ingrained in the minds of the customers. Brand becomes product personified. The effort of the marketers is paid back at this juncture where the brand loyalty gets the repeat sales. Value is created over a period of time in brand building.
Pages: 213-218  |  836 Views  12 Downloads
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How to cite this article:
Dr. Shivashankar SC, Uma TG. Brand positioning and customer perception towards apparels – A study in Bangalore. Int J Appl Res 2017;3(2):213-218.
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