Vol. 3, Issue 3, Part E (2017)

Abstract
On-line shopping is a modern phenomenon in the field of E-Business and is definitely going to be the future of shopping and shaping the world. Most of the companies are running their on-line portals to sell their products or services on-line. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still not in line with the global market. The exclusive benefit of online shopping customers, it provides the 24 x7 hours a day shopping facility. The main factor of increasing online shopping in India is the increasing number of computer operators and easy availability of internet and wi-fi facility to the people of India. Basically, this paper studies the importance and growth of online shopping.