Vol. 3, Issue 4, Part J (2017)

Abstract
Every investor has a different perception regarding the return and risk. There is a general rule of return and risk and that is “higher the risk, higher the return and lower the risk, lower the return”. The return and risk combination depends upon the investors choices and his or her actions. There are so many destinations for investment such as equity shares, bond, debentures, bank deposits, gold, silver and many more, and their “risk & return” relation always differ from each other. But investment should be of such type that may produce high return with minimum risk and that is convenient to do. At these criteria gold is much attractive and most productive in terms of return in current scenario. India is one of the largest consumers of gold. The most important is that everyone is not able to invest in or purchased the gold. The investors who have small amount of savings or funds to invest will not be able to do this because of the prices and scarcity nature of gold. Gold investment requires a big amount to get adequate growth and return on investments. To make investment in gold possible for such investor, there is a most popular type of investment called “Gold exchange traded Funds”