ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF
Marketing means attempting to actualize potential exchanges for the purpose of satisfying human needs and wants. It is a set of techniques which is related to the conversion of potential exchanges into realized. Marketing function is not complete as soon as a product is sold. ‘Consumer satisfaction, after a sale is for repeat purchases. Marketing as “the performance of business activities that directs the flow of goods and services from producer to consumer or userâ€.