Vol. 3, Issue 5, Part D (2017)
A study on international marketing: A theoretical overview
A study on international marketing: A theoretical overview
Author(s)
P Ashok
Abstract
Marketing means attempting to actualize potential exchanges for the purpose of satisfying human needs and wants. It is a set of techniques which is related to the conversion of potential exchanges into realized. Marketing function is not complete as soon as a product is sold. ‘Consumer satisfaction, after a sale is for repeat purchases. Marketing as “the performance of business activities that directs the flow of goods and services from producer to consumer or userâ€.
How to cite this article:
P Ashok. A study on international marketing: A theoretical overview. Int J Appl Res 2017;3(5):258-261.