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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 3, Issue 5, Part D (2017)

A study on international marketing: A theoretical overview

A study on international marketing: A theoretical overview

Author(s)
P Ashok
Abstract

Marketing means attempting to actualize potential exchanges for the purpose of satisfying human needs and wants. It is a set of techniques which is related to the conversion of potential exchanges into realized. Marketing function is not complete as soon as a product is sold. ‘Consumer satisfaction, after a sale is for repeat purchases. Marketing as “the performance of business activities that directs the flow of goods and services from producer to consumer or user”.

Pages: 258-261  |  1071 Views  66 Downloads
How to cite this article:
P Ashok. A study on international marketing: A theoretical overview. Int J Appl Res 2017;3(5):258-261.
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