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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

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International Journal of Applied Research

Vol. 3, Issue 8, Part H (2017)

The return of Maggi: A case study

Author(s)
Syed Kazim and Ajai Thomas Abraham
Abstract
Maggi has become the most relevant, trusted and valuable food brand in India. It has understood the changing lifestyles of generations, provided products that the family enjoys and constantly innovated products that add value. Maggi the hot favourite among all the children in the country, noodles have come a long way since their introduction in 1983. It was considered as snacks in many households and a basic diet in many other homes. As people became busier and busier day by day, packaged and ready-to-eat foods also began to gain quite a formidable share in the Indian food industry. It is because of Maggi that instant noodles have become a part of the food habit of Indian homes. Maggi has moved from being a 5 pm snack, to being a part of breakfast, lunch, and dinner, of the average Indian household. But in the recent past, the ban on Maggi has created a negative impact of Nestle and has created waves in the fast food industry. The case study is an effort to explore the various issues, possibilities and opportunities for Maggi.
Pages: 544-549  |  844 Views  18 Downloads
How to cite this article:
Syed Kazim, Ajai Thomas Abraham. The return of Maggi: A case study. Int J Appl Res 2017;3(8):544-549.
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