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Vol. 3, Issue 8, Part I (2017)
A Study on consumer’s preference towards Cadbury products in Coimbatore city
A Study on consumer’s preference towards Cadbury products in Coimbatore city
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Abstract
The present study is based on the preference of CADBURY DAIRY MILK among the consumer. A sample survey of 150 respondents was undertaken to find out the preference of CADBURY DAIRY MILK in Coimbatore city. The study mainly concentrated on general price level, quality & consumer expectation overall satisfaction about CADBURY DAIRY MILK, general awareness and consumer preferences of CADBURY DAIRY MILK.
The present study is based on the preference of CADBURY DAIRY MILK among the consumer. A sample survey of 150 respondents was undertaken to find out the preference of CADBURY DAIRY MILK in Coimbatore city. The study mainly concentrated on general price level, quality & consumer expectation overall satisfaction about CADBURY DAIRY MILK, general awareness and consumer preferences of CADBURY DAIRY MILK.
Pages: 602-605 | 2374 Views 1310 Downloads
How to cite this article:
Lavanya M. A Study on consumer’s preference towards Cadbury products in Coimbatore city. Int J Appl Res 2017;3(8):602-605.
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