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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 8.4

International Journal of Applied Research

Vol. 3, Issue 8, Part I (2017)

A Study on consumer’s preference towards Cadbury products in Coimbatore city

Author(s)
Lavanya M
Abstract
The present study is based on the preference of CADBURY DAIRY MILK among the consumer. A sample survey of 150 respondents was undertaken to find out the preference of CADBURY DAIRY MILK in Coimbatore city. The study mainly concentrated on general price level, quality & consumer expectation overall satisfaction about CADBURY DAIRY MILK, general awareness and consumer preferences of CADBURY DAIRY MILK.
Pages: 602-605  |  509 Views  45 Downloads
How to cite this article:
Lavanya M. A Study on consumer’s preference towards Cadbury products in Coimbatore city. Int J Appl Res 2017;3(8):602-605.
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International Journal of Applied Research