Vol. 4, Issue 1, Part F (2018)

The research examines the challenges and opportunities faced by retail businesses in Kundapura, a rural region in Karnataka, India. The study employs a mixed-methods approach involving qualitative and quantitative data collection and analysis techniques. Primary data is collected through in-depth interviews with retail business owners, while secondary data is obtained from existing literature, reports, and data sources. The study reveals that retail businesses in Kundapura confront various issues such as lack of infrastructure, limited access to finance, high operating costs, and intense competition. However, digital technologies can be used to reach customers, explore new business models, and partner with other businesses to create synergies, enabling retail businesses to thrive. Strategies like improving supply chain management, investing in marketing and advertising, and enhancing customer engagement can help retail businesses overcome challenges and leverage opportunities. The study provides valuable insights for retail business owners, policymakers, and stakeholders who wish to support the growth and development of retail businesses in Kundapura and similar rural areas.