Vol. 4, Issue 1, Part F (2018)

Abstract
The study is on the existing loan, sources of the existing loan, the purpose of the loan taken, and current loan amount and rate interest paid was vital information collected for analysis the respondent’s existing preference of the loan in the parameter of the rate of interest, source, purpose, loan amount. This has helped to analyses the perspective borrowers. The changing trend in the loan market which has given support in fulfilling the need of financial requirement of the individual either by gold or personal loan is in win-win policy. The consumer gets convenient loan and lenders get expectable business for their organizations. The researcher has made an attempt to contribute to the discipline of Consumer behavior (CB) and Financial Institution’s studies. The problems of preference have been portrayed in the study, which would help the prospective consumer to consider before going for any type of financial assistances.