Vol. 4, Issue 11, Part D (2018)

In the contemporary business landscape, creating a strong brand identity has become crucial for organizations seeking to differentiate themselves from competitors and establish a lasting connection with consumers. One powerful strategy employed by successful brands is brand storytelling. This research paper examines the power of brand storytelling in building a strong brand identity through a case study of Coca-Cola. By exploring the evolution of Coca-Cola's brand narrative and its impact on consumer perceptions, this study provides valuable insights into the effectiveness of brand storytelling as a strategic tool for brand building.