Vol. 4, Issue 11, Part D (2018)

Abstract
This paper examines the role of media in agenda setting function in reference to the reservation in promotion case. A bill was presented by the UPA 2 government in the parliament. How 4 Indian National dailies dealt with the issue while covering the issue. It is observed that all the four national dailies trivialize or ignored the issue. As the issue is pertaining to the SC and ST and their claims that they are not in adequate numbers in the public sector employment. The data is collected for the quantitative and qualitative analysis.