Vol. 4, Issue 4, Part C (2018)

Abstract
A 21st century investor faces a variety of avenues to invest his/her money in. Some provide assured return, while others are risky and provide a higher return as additional compensation for the risk taken. Markets are overflowing with derivatives, bonds, stocks and so on. Amidst these ordinary and commonly known options available to the usual investor, a new, enigmatic alternative has arisen - cryptocurrency. This paper studies this relatively new and vastly volatile recourse (Bitcoin in particular) and compares its investment potential to that of the other commonly well-known choices - Gold, Stocks, Oil and Gas and Real Estate using descriptive analysis and Markowitz‟s mean-variance efficiency model.