Vol. 4, Issue 4, Part F (2018)

Abstract
International Joint Ventures (IJV) is one of the prominent mode by which the MNC’s enter India. There are various business models that JV operate in India. This paper looks at the various models like New Product Development, Export Oriented Unit, Product Customisation, Product Servicing and Spares Management, Product Servicing & Spares Management for the Specific Regions. The purpose of this research paper is to explore a comprehensive overview of different models that are operating in Indian Context. The JV is formed for each business model or sometimes there can be combination of the business models that are working in India. This papers assesses the various business models of JV that are operating in India.