International Journal of Applied Research
Vol. 4, Issue 8, Part B (2018)
Penguin appliances (P) LTD: the way forward
Dr. P Jega Patrick and Dr. V Kannan
Penguin Appliances (P) is a start-up company, manufacturing and marketing brown goods for the Indian consumers. The case revolves around environmental scanning and how the company positions itself vis-à-vis competition including designing a marketing mix for the products. The company is not able to book profits in its initial years and the founders rethink its very existence.
How to cite this article:
Dr. P Jega Patrick, Dr. V Kannan. Penguin appliances (P) LTD: the way forward. Int J Appl Res 2018;4(8):69-70.