Vol. 5, Issue 1, Part A (2019)

Abstract
The Big Data has given the modern organisations and businesses to handle the data for the efficient functioning. The innovativeness in the delivery of products and services are ensured. The amorphous amount of data is handled and used for the leveraging of the business houses. The decision making which is crucial in the organisations is ensured through the big data. The competitiveness in the industry is ensured through the skilled human resource in the organisation. The parallel and co-existing big data techniques have been panacea and help organisations to combat the competition. The present study throws the light on the big data in the modern organisations.