Vol. 5, Issue 3, Part C (2019)

Abstract
Jammu and Kashmir is home to several valleys such as the Kashmir valley, Chenab Valley, Sindh valley and Lidder valley. Some major tourist attractions in Jammu and Kashmir are Srinagar, the Mughal Gardens, Gulmarg, Pahalgam, Patnitop and Jammu. Every year, thousands of Hindu pilgrims visit holy shrines of Vaishno Devi and Amarnath which has had significant impact on the state's economy. Kashmir Valley is one of the top tourist destinations of India. Gulmarg one of the most popular Ski resort destinations in India, is also home to the world's highest green golf course. Tourism has suffered a lot during past thirty years and it is still in mess. People associated with tourism and other private businesses are facing potential challenges and always suffer huge losses due to the unprecedented situation in the territory. Jammu and Kashmir is also famous for its scenic beauty, flower gardens, apple farms and more. It attracts tourists for its unique handicrafts and the world-famous Kashmiri shawls. The beautiful crown of India, Kashmir is popularly known as the mini Switzerland in India. This is largely due to the snow clad mountains, pine trees, the pleasant weather all year round and abundance of mountains, lakes, landscapes, gardens and valleys.