Vol. 5, Issue 9, Part B (2019)

Abstract
In this research paper the Handloom sector is been studied through Kanchipurams silk which is registered under GI. Its importance has been highlighted. Kanchipuram silk is the most acceptable silk fabric in business of silk fabric. As such the product price is quoted very high in the name of pure Kanchipuram silk. But various unauthorized silk producers in Kanchipuram silk sales non-pure silk in the name of pure Kanchipuram silk. Thus, the researcher had studied the awareness mechanism about the silk fabric at the seller/trader level.