Vol. 6, Issue 1, Part D (2020)

COVID-19 pandemic has brought several companies around the world to a significant halt, and some are facing many challenges to cope with the current market conditions. At this point, it’s important to understand how to stabilize your business and keep learning from various market wide challenges. The COVID-19 pandemic has had a major impact on various sports business model for nearly all these sports leagues in the country in made premier league, a premium sports league established in 2008 with the aim of bringing together all players across India. This will help us further expand our sports leagues and generate more revenue through our sponsorship model. This review based paper focuses on the problems and challenges that various sports industries and other related businesses have faced in the past. As a result, it will help you learn and strategize how to proactively address such issues from a business and corporate sponsorship perspective.