Vol. 6, Issue 10, Part P (2020)

Abstract
The Information Communications Technologies (ICT) plays a key role in tourism, travel and hospitality industry. The Integration of ICT in the tourism industry is an essential for success of tourism enterprise. ICT facilitates an individual to access the tourism products information from anywhere any time. Tourism enterprises can also reach the targeted customers across the globe in a single click on the keypad after emergence of mobile computers, web technologies etc. The purposive sample of 112 managers of tourism, travel and hospitality enterprises in India were surveyed through a questionnaire with the Managing Directors, Directors, General Managers, Team Leaders and Senior Managers. The present study explores the business development, revenue generation, minimization of cost and reaching the customers. The paper explains the gaps between tourism business and ICT influence and suggests measures to fill the gaps in tourism enterprises. The strategic goal is to integrate ICT with tourism that will enable more accessibility, visibility of information, availability of variety of products and satisfaction.