Vol. 6, Issue 3, Part B (2020)

Abstract
The advent of the internet and the Worldwide Web has transformed the way business organisations function. There is a paradigm shift in the way the business organisations conduct their marketing activities. The coverage of the Internet through the various segments geographically, demographically, sector-wise and the like have opened up the potential for the marketers to change the way they transact and interact. The smartphones have surpassed the limitations of physical space, time and opportunity costs to the consumers. The present study is more relevant where the marketers are looking at the broader access in the market and consumers are looking at convenience. The study traverses through various aspects of E-Commerce.