Vol. 6, Issue 9, Part F (2020)

Abstract
This study is designed to investigate the prospect of the gaming industry and its key drivers for market development in the ever-growing Indian market. With the highest number of the youth population in the world, India is well set to take off as one of the leading markets in the gaming sector. Videogames are pretty common these days but not long ago they were played on bulky computers and gaming devices that were expensive and hard to obtain for everyone. Now with easy availability of affordable mobiles phone, laptops, personal computers, and dedicated gaming consoles its penetration into the market has gotten a new prospect. This tremendous rise in popularity is mostly due to the increased accessibility of the crowd to video games and its availability over various platforms along with affordable technology available at one’s fingertips. India’s online gaming industry and e-sports are growing at a rapid pace with new startups emerging from every corner of the country.