Vol. 7, Issue 11, Part D (2021)

Abstract
As reported earlier the aim of the study was to investigate the Role of Social Networking Sites in Information and Communication. The researcher made a list of schools both research scholars of the University of Kashmir. The total sample for the present investigation consists of 200 respondents. However, due representation of was given on the basis of type of faculty of the respondents. The required sample was selected with the help of random sampling technique. In pursuance to same, it was found that maximum of the respondents use maximum of the social net-working sites. However, it was seen that maximum of the respondents hold WhatsApp account. Besides, next to this it was seen that research scholars use Facebook account. Thus WhatsApp and Facebook was reported common social networking site availed by respondents. It was found that there is significant impact of social networking site sage in the domain of information and communication technology.