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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 7, Issue 4, Part F (2021)

Impact of advertisement on consumer buying behaviour in Telangana

Impact of advertisement on consumer buying behaviour in Telangana

Author(s)
Dr. D Satyanarayana
Abstract
In the modern era, the advertisement is supposed to use for creating awareness of the product, brand image and promoting products. But it is very controversial how much impact of advertisement on the consuming the products by the consumers, how much they are gained the satisfaction (utility) from the products and changing the behavior of the consumer. In this context, the paper main objective is to find out the effect of the advertisement on the consumer behavior towards products. For this purpose, the study is based on primary data and secondary data. By using 5 point Likert scale with cross sectional data, 150 questionnaires were distributed in three districts of Telangana (Nizamabad, Karimnagar and Warangal), as a sample, and received all 150 complete questionnaires from respondents after field survey. With the help of Kirkpatrick model that contain one dependent and five independent variables, a conceptual framework was developed. The data was analyzed by using different statistical techniques such as descriptive statistic, Correlation analysis, and regression analysis. Results of our study are robust because the evidence shows that advertisements have significant impact on consumers’ buying behavior in the purchasing of the different products and their choices.
Pages: 424-431  |  503 Views  89 Downloads
How to cite this article:
Dr. D Satyanarayana. Impact of advertisement on consumer buying behaviour in Telangana. Int J Appl Res 2021;7(4):424-431.
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