Vol. 8, Issue 2, Part E (2022)

Abstract
Cringe Pop, a genre of pop music, is a ubiquitous and popular behavior among young pop singers in the contemporary era. There have been numerous reasons for their widespread prominence and penetration into the internet world- constant repetition of their lyrics, trivial entertainment, schandenfreude, low production value and alike. Despite their increasing popularity, there have been limited efforts to examine the reflection of such neglected emotions and their relationship with the behavioral pattern exhibited in the virtual world. In this context, the study targets at investigating the reasons behind superiority of human creativity over logical understanding. The main reason behind every video that goes viral are an innumerable piece of content including reaction videos. While ‘Cringe Pop’ can’t be declared as a trend but every time a new video is declared ‘cringe worthy’ there is an avalanche of content that follows it. Also, the study aims at mapping the ‘disembodied voice beneath the voice of the human soul’ through select cringe videos. As an involuntary motion, cringe videos encourage a kind of mockery of the spectacle. The research aims to examine awkward moments in the Indian cringe pop music videos of Dhinchak Pooja. Involves an awkward or embarrassing situation and it becomes a source of sadistic pleasure for the onlookers. “Cringy” is a feeling of being in an extremely uncomfortable, unpleasant and awkward situation. As an involuntary motion, cringe videos encourage a kind of mockery of the spectacle. Cringe Pop works as people derive sadistic pleasure from seeing the humiliation of others. The main reason behind every video that goes viral are an innumerable piece of content including reaction videos. While ‘Cringe Pop’ can’t be declared as a trend but every time a new video is declared ‘cringe worthy’ there is an avalanche of content that follows it. These videos seem to have penetration on internet and have gained prominence due to the and alike.