Vol. 8, Issue 6, Part B (2022)

Abstract
Handloom sector in Andhra Pradesh is known to manufacture exclusive sarees with intricate and distinctive designs. Every piece woven is often different from others. In view of the field work, the present study examines the problems and prospects of handloom sector of Andhra Pradesh which contributes significantly to the state economy and provides sustainable livelihood opportunities to natives of the state This study is concentrated in Rayalaseem and Costal Region of Andhra Pradesh, because in spite of decrease in handloom weaver population in the state of Andhra Pradesh. The studies also revealed that customers are willing to buy handloom and handcrafted products but they do not have this knowledge whether they are spending money on the original or the imitated product. The studies also revealed that customers are willing to buy handloom and handcrafted products but they do not have this knowledge whether they are spending money on the original or the imitated product. The visibility of handloom and handicrafts in the fashion and textile market had increased with the mobile applications and the handcraft will develop into a brand in itself with improved customer experience in Andhra Pradesh.