Vol. 8, Issue 7, Part E (2022)

More than 2 years after the lockdown struck, the fast-moving consumer goods category is on the road to recovery, even as the pressure of inflation continues. According to the report, the rural market contributes around 35 percent of the total FMCG sales. Hence, winning back the lost rural ground is of vital importance.

As per IBEF report, Fast-moving consumer goods (FMCG) sector is India’s fourth-largest sector and has been expanding at a healthy rate over the years as a result of rising disposable income, a rising youth population, and rising brand awareness among consumers. With household and personal care accounting for 50% of FMCG sales in India, the industry is an important contributor to India’s GDP. The present study tracks the growth of the Indian Fast Moving Consumer Goods (FMCG) Industry.